Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

Joel Tadman puts the new Titleist Pro V1 golf ball for 2025 through its paces to see how the number 1 ball in golf has changed ...

The boffins at Titleist's custom performance department have a new ball on the way, and it's already got some fans on tour.

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the turn of the 21st century, the solid-core ball has been the leading choice of ...

Titleist's Pro V1 Left Dot golf ball has amassed a cult following, and the latest batch is already sold out. So why isn't it a retail option? The post This golf ball sells out every time. But why?

This video, in which Neil Tappin is joined by Titleist golf ball specialist Tom Hiscock, explains what these misconceptions are and will hopefully help you make a smarter choice when it comes to ...

The most popular golf ball on tour has just been given a makeover and with so many of the world’s best players already making the switch without hesitation, I was keen to unpack exactly what’s got ...