If you paid extra close attention to the commercials during Sunday's Super Bowl, you'll have seen a genuinely history-making 30 second spot amid the annual cavalcade of supermodel breasts and ...

Amazon is already offering Black Friday Lightning Deals and Deals of the Day every day leading up to Black Friday. There are some excellent deals right now on Amazon Devices including Fire Kids ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

A new ad for Disney/Pixar's Toy Story 4 reveals Keanu Reeves' character, Duke Caboom. The Canadian stuntman, in toy form of course, is reminiscent of classic characters like Evel Knievel and Super ...

If the kids have already marked up (or torn up) the print version Amazon's holiday toy catalog, take a second look here for more deals and steals. If you're old enough to remember the days when ...

When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist cliches. According to a study published in the journal PLOS One, these stereotypes are reflected not ...