Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Tracking your business’ exposure on the myriad of social networking services that are now available is vital to protect your brand. Dave Howell assesses four of the leading packages Initial set-up is ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

Yup. Every like, share, comment, story tap, even the ones where no one reacts but they look — that’s data. And if you know how to analyze it (don’t worry, it’s not as scary as it sounds), you can pull ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

Jason A. Metz, one of the pioneers of Influencer Marketing and founder of Brand Influencers in New York believes Mercedes is a brand that is getting its social media influencing right. It may not come ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...