And while you’re anxiously awaiting the release of this enchanting film, Ulta has something exciting ... this bold palette ...

Zhamira Zhamrano teamed up with Ulta Beauty and Billboard to walk through her "Favorite Look" using products from Ulta Beauty ...

This logo-embossed palette contains a primer and eight shades (a mix of matte and shimmers), giving you truly endless eye options. Bazaar Beauty Director Jenna Rosenstein calls it "everything you need ...

When I found out that Ariana Grande was cast as Glinda the Good (or Ga-linda!) in the film adaptation of Wicked, opposite ...

You’ll even be transported down to the Ozdust Ballroom with a 12-shade eyeshadow palette ... x “Wicked” collection is available now at Ulta.

From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift ...

We recommend buying Ulta Beauty at a discounted price due to self-inflicted issues and promising e-commerce efforts. Read ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

In a report released today, Korinne Wolfmeyer from Piper Sandler maintained a Hold rating on Ulta Beauty (ULTA – Research Report), with a ...

We're all a bit guilty of using just one or two colors from an eyeshadow palette from one of our favorite makeup brands. Instead of chasing trends with a palette you'll only use sparingly ...