Ulta’s limited-edition Wicked collection will come to life ... Inspired by Wicked‘s ultimate duo, this two-piece makeup brush ...

Bazaar editors are big fans of just about everything celebrity makeup artist Mario Dedivanovic creates, including this ...

“It takes like 10 seconds,” he adds and tells viewers they should then see an “account linked” button back on their Target ...

In anticipation of Universal Pictures’ new movie musical, the collection includes makeup, skincare, haircare, accessories, ...

Whether you consider yourself a Picasso with a blush brush or a cosmetics novice, it never hurts to pick up a few new makeup ...

We recommend buying Ulta Beauty at a discounted price due to self-inflicted issues and promising e-commerce efforts. Read ...

The retailer has teamed up with Mini Brands to introduce toy replicas of more than 68 products by E.l.f. Beauty, Supergoop, ...

L’Oréal Cosmetics recently purchased the Makeup and Skin Care Brand, iT Cosmetics for $1.2 billion. Ulta Beauty partnered ...

The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion ...

Ulta Fall Haul Sale is packed with celebrity beauty picks from 46 stars, including Kyle Richards, Chrishell Stause, Suni Lee, ...

Ulta Beauty, the nation’s largest beauty retailer, is proud to announce the launch of its new digital platform, Ulta Beauty ...