Unicorn split profits and IP ownership 50/50 with the creators. Revenue comes from YouTube ads and brand sponsorships, along with direct-to-consumer businesses like merch, subscriptions and products.

Charlie the Unicorn, one of the best viral YouTube video hits of the 2000s, is back in an unexpected new short from FilmCow. It really makes you think: You know what? Skibidi Toilet is fine.

Lilly Singh’s “A Trip to Unicorn Island,” one of YouTube Red’s new original movies, premiered at the TCL Chinese Theater in Hollywood.