TwistedSifter on MSN

A Sanrio character that was neglected for a long time is getting a full refresh, and a fan couldn’t be more excited

The Sanrio universe is getting a lot bigger.
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Hello Kitty Isn't Sanrio's Best-Selling Character and Like it or Not, That's a Very Good Thing

Few brand mascots are as globally recognizable as Hello Kitty. Since her debut in 1974, the mouthless feline has become synonymous with Japanese "kawaii" culture, adorning everything from pencil cases ...