Tech Xplore

Ikea is testing a digital Roblox experience

Ikea is expanding. But this time it's not with new physical stores. The home design company is entering the virtual world.
NBC 7 San Diego

Roblox will let developers sell games for real dollars as it expands beyond virtual currency

Roblox, the popular kid's gaming platform that generates billions of dollars a year in the virtual world, is getting real. Stream San Diego News for free, 24/7, wherever you are with NBC 7. The ...
University of California, Davis

UC Davis Alum Leads Safety Efforts for Roblox’s Global Community

When Matt Kaufman ’94 thinks about childhood meetups with friends, he remembers bike rides, trips to the beach, going to the ...
Drug Store News

E.l.f. Beauty tests real-world commerce within the virtual world of Roblox

Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. The ...
Retail TouchPoints

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...