The car shows almost 73k miles, and it was involved in a serious incident in the past; it is one of the 62 hardtop Hemi ...

Even if they didn't buy a Road Runner, the parents might still be willing to check out the other Plymouth cars in an ingenious little bit of marketing psychology. [sv1ambo, CC BY 2.0 , via ...

Introduced in 1968 as a low-priced muscle car, the Plymouth Road Runner was a hit. Available with Chrysler's top-tier V8 engines and sporting Warner Bros' Road Runner cartoon character and "beep ...

In a show of surprising marketing savvy, Plymouth made the car's image as attractive as its price. By licensing the rights to Warner Bros./Seven Arts'trademarked Road Runner cartoon character and ...

So, they paid Warner Bros. $50,000 for the naming rights of its famous ultra-fast cartoon Road Runner, along with predator Wile E. Coyote, and everything was set in motion.

Why Warner Bros. has shelved another finished movie Have fans helped the Road Runner outrun its own studio? NPR's Ayesha Rascoe talks with Puck News reporter Matt Belloni about Warner Bros ...