Salary is now the most important aspect of working life for B2B marketers, trumping passion for the role and career progression, according to a report by Axonn Media. The Gender in Marketing survey, ...

In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C ...

To promote its business-to-business services, LinkedIn launched a new marketing campaign that zeroes in on the convoluted nature of a B2B marketer’s profession by showcasing their parents’ ...

Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company’s network IP address identification technology with behavioral data located in the user’s current data management ...

Conversations about artificial intelligence (AI) and employment often focus on whether machines will replace human workers. The bigger challenge goes beyond job loss and lies in how work itself is ...