Marketing Management addresses the importance of companies being market-driven and customer-focused and presents current theories and practices of marketing management. Field Studies include those ...

Social interaction is fundamental to our learning, sense of wellbeing, and purpose. Until relatively recently, marketers have overlooked our need for social communities and have left this powerful ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion ...

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

This introductory course is designed to provide an overview and understanding of the important role of marketing in organizational success in the world of business today. You will be introduced to the ...