The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

AI can produce content faster than any human being. But on its own, it can’t help you sound original, empathetic, or trustworthy. Let it handle drafts and structure, but take control of tone and ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Don't let your email be a victim of swipe, delete… Read this guide to find out essential strategies to improve email opens. This quick guide and checklist look at how you should write for email inbox ...

Emails are an essential component of your restaurant’s marketing strategy. However, getting your customers to open your emails (let alone click a call to action) is a challenge many business owners ...

If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the ...