How the Air Yeezy 2 Led to Kanye West's Greatest Success — and Nike's Biggest Failure 5 years later, the Air Yeezy 2 helped Kanye West change sneaker culture, but Nike failed to capitalize.

No longer displayed at Christie’s New York headquarters, where in early October the Nike Air Yeezy 1 prototypes that in 2021 were auctioned for $1.8 million had sat in state awaiting another sale.

Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years. Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep ...

"After the Yeezy announcement, a handful of people have come to me and said, 'I can't do this anymore; it's not worth it,'" David "Kari" Daniels, a sneaker-content creator on YouTube, said.

Kanye West's Nike Air Yeezy 1 prototypes, which he wore to the 2008 Grammys, have sold for $1.8 million in a world record-setting private sale by Sotheby's.

Meanwhile, Nike brought out the ReactX Rejuvenate clogs, also a new foam technology. Both collections somehow strikingly ...

A prototype of Kanye West’s Nike Air Yeezy 1 shoe, which he wore at the 2008 Grammys, set a new sneaker sale record when it sold for $1.8 million at a private sale at Sotheby’s.. The sneaker ...

DETROIT – Several pairs of Nike and Yeezy sneakers were stolen from a Detroit Police precinct’s locker room over the course of months, police said. Now, one officer is facing charges.

Nike’s Air Force 1, Off-White “The 50” collaboration, and Yeezy’s Foam Runner are this year’s most popular sneakers, while Yeezy’s Gap partnership is 2021’s hottest collaboration ...

The first Yeezy sneakers ever worn in public by Kanye West are going on sale for over $1 million. The Nike Air Yeezy 1 Prototypes, which the American rapper debuted at the 50th Annual Grammy ...

The Nike Air Yeezy II Officially Unveiled. by: Sean Sweeney May 30, 2012. For a sneaker that needs no more hype, come June 9 when it releases at select global retailers in limited qualities, ...