The iPhone 16 Plus review unit I received, draped in bubble-gum pink deliciousness, would have been a showstopper during 2023's peak Barbie craze. It's just dripping in Margot Robbie cuteness, cotton candy sweetness, and pink lemonade joy. Simply called "Pink," this rose-tinted shade is available only for iPhone 16 and iPhone 16 Plus.

While there’s no doubt that the pricier Pro models of the iPhone 16 series are better, with improved and larger displays, a third camera, that gorgeous titanium build and more, this year’s iPhone has a lot in common with the Pro. To the extent that for many people, the Pro adds bells and whistles they can manage without.

It's not about one big feature, but how new elements like the Camera Control button and last year's Dynamic Island come together.