There hasn’t been a Hefner in charge of Playboy since 2017, but change could be on the horizon for the adult entertainment empire. Cooper Hefner, the youngest son of company founder Hugh Hefner (who died in 2017),

Cooper Hefner, the 33-year-old youngest son of Playboy founder Hugh Hefner, wants to buy his dad's brand back. This week, he and a group of investors submitted a $100 million bid to buy it from Playboy Group,

The son of Playboy scion Hugh Hefner is offering an eye-popping sum of cash to purchase his late father’s business. People reported that Cooper Hefner is offering a $100 million all-cash offer to purchase Playboy and “restore the brand back to its roots.