Interior lighting aimed at reducing motion sickness. Shiny new dashboard and windshield displays. And AI-powered voice assistants paired with abundant infotainment systems to keep you company on long drives.

From holographic displays to equipment to read drivers’ brain waves, the automotive industry has brought all its latest gadgets to the CES tech show in Las Vegas. (AP Video: Cassandra Allwood)

Automakers like Hyundai, BMW, Volvo and Honda pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech,