Setting legal fees is both an art and a science, requiring firms to balance their business goals with clients' expectations. Beyond alternative fee arrangements, firms should consider hourly rate ...

Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers ...

Psychological pricing is a strategic approach to setting prices that considers the psychological impact on consumers, not just the economic value of the product or service. This method leverages ...

SmartMoney reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney's use of round numbers in pricing and how some retailers use psychology when setting their prices. Photo: AP.