With the looming threat of TikTok no longer being accessible in the USA thanks to a potential ban, people are wondering where they will go to get their fun, informative, and quick video hits.

As the potential ban on TikTok, a cultural sensation, approaches, here’s what you need to know about Xiaohongshu and other apps that social media users are considering.

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.