Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
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Burberry Ramps Up Turnaround in Effort to Revive BrandTrench-coat maker Burberry said it is taking further steps to cut costs and change its pricing strategy, ramping up ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Burberry Group (BRBY.L) shares surge after the company said it would be focusing on its signature trench coats and scarves ...
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
That, at least, is what Burberry’s new chief executive Joshua Schulman believes. A promise to reverse the group’s doomed “brand elevation” strategy and return it to its trench-coat-and-scarves ...
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
The days are getting colder in Europe. Perhaps a black, white, tan and red down jacket will keep Burberry investors warm.
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