Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

HBO has traditionally used black and white as its signature colors. After the launch of the new logo, social media users shared memes and comments. One X user wrote: “Me when i get a single hair ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...