The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

Jim Beam, a popular liquor brand based outside of Louisville, Kentucky, refers to itself as bourbon. The reason bourbon tastes similar to whiskey is because, technically, that's what it is.

Booker’s Bourbon is back with its first 2025 release, and this time, the bottle is honoring one of Jim Beam’s most beloved former leaders. Dubbed Barry’s Batch, this release is dedicated to ...