A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon ...

In the face of aggressive competition and a declining media budget, Burnett revitalized Kellogg's Froot Loops business and its icon Toucan Sam, using the 'Stolen Colors' campaign to turn apathy into ...

Food and drink companies will have to stop using petroleum-based dyes by the end of 2026, Health and Human Services officials ...

Kellogg's Froot Loops, known for their colourful rings and fruity flavour, have been found on shelves for a fraction of their usual price. The post sent cereal fans into a spin, with many saying ...

Kellogg's claims their cereals are healthy, the Texas Attorney General's office wants to investigate that claim.

Paxton pointed to Kellogg's cereals, such as Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies. “A critical part of fighting for our children’s future is putting an end to companies’ ...

The manufacturer in both countries, WK Kellogg, formerly known as the Kellogg Company, can clearly make Froot Loops without synthetic dyes. The question is: Will it and other big food companies ...