With so many foundation shades to choose from it can be tough to know where to start - but one man has a foolproof method to ...

Calling all beauty buffs, Sephora has just launched a new, affordable collection of lip stains in 81 shades that are perfect ...

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a ...

Sephora gifts sets will make people happy this season. I f you've got a beauty lover on your holiday wish list, listen up.

As a Sephora ... protect your skin each day. Using products like this one that have skincare benefits can also help improve the appearance of your skin while evening it out. I use shades Balos ...

Danessa Myricks, Mario Dedivanovic and more have tips and tricks for nailing your next look. See the tips and tricks PEOPLE ...

Shoppers Say: "Buy this mascara! I've tried many many mascaras on the journey to find my favorite and this is by far my #1 pick!" "This mascara does it all. The volume and length are outstanding ...

This will be e.l.f.’s first time in Sephora and includes the brand’s ‘viral Holy Grails’.

“Esthetician school was the best thing I could ever do in my beauty career ... Liquid Foundation for just $44 at Sephora! Available in 38 different shades, the Turn Up the Base Full Beat ...