Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns. Google Ads is simplifying how advertisers test broad match ...

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...