Urban Decay Original and Anti Aging Eyeshadow Primer Potion - Editor’s Favorite! If you’re not priming your eyes before applying eyeshadow, you’re doing it wrong!

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For those who love skincare andmakeup, it’s going to be hard to beat Ulta’s 21 Days of Beauty Event which runs through Sept. 19, where you can score up to 50% off your favorite skin-care ...

On July 24th, Urban Decay collaborated with Ulta Beauty on an Instagram post that hinted at something HUGE on the horizon. The video quickly garnered more than 500,000 views and inspired the first ...

Shoppers Say: "Buy this mascara! I've tried many many mascaras on the journey to find my favorite and this is by far my #1 pick!" "This mascara does it all. The volume and length are outstanding ...

Shares of Ulta Beauty Inc. dropped more than 7% in the extended session Thursday after the specialty retailer reported worse-than-expected quarterly earnings, cut its guidance and showed a drop in ...

Fall has officially arrived, so naturally Ulta’s Fall Haul sale is back. Now through Oct. 5, beauty lovers can save up to 40% on best-selling (and rarely discounted) brands like Tarte ...

Shoppers Say: "I can't say enough how the LolaVie Glossing Detangler has saved my hair! Before after I washed my hair I had so many tangles in it. Ever since I have been using the Glossing ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

More information Prepare to receive amazing beauty discounts immediately to your phone with Ulta's Text Alerts Coupon. Sign up for Ulta SMS alerts by sending ULTA to 95637, and receive a one-time ...