Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden ...

A new Association of National Advertisers report outlines ways to deal with growing organizational issues and confusion as ...

A new Association of National Advertisers report outlines ways to deal with growing organizational issues and confusion as ...

Advertisers will deliver personalized, AI-powered experiences that serve tech-efficient consumers in real time.

Brands will need to add typefaces, photography, illustration and sonic branding to build memory and meaning in an ...

SERP and SEO are no longer the arbiters of discovery they once were; now, owned channels such as email and apps are necessary ...

How top creators on Howl have generated billions in sales for the biggest brands in electronics, and what that means for the ...

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden ...

Human judgment, strategic empathy and creative nuance will be the most valuable assets in a fully AI-augmented marketing ...

Communication experts advise on what Tylenol should be doing to handle its current brand crisis following the Trump ...

Haleon, seeing its focus on cost efficiency erode business results, shifted to media quality and effectiveness using ...

Brands that foster national unity and reflect shared American values will earn the trust and loyalty of consumers fatigued by ...