AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

It was (yet again) a year of common, often unifying themes for the 2022 Top 100 Consumer Goods Companies. Incorporating information from the financial results of publicly owned consumer goods ...

The Consumer-Packaged Goods (CPG) industry is undergoing a rapid transformation, driven by evolving consumer expectations, increased competition, and the rise of digital technologies. Artificial ...

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

"With the bold ambition to capture 100 million global first-party records, we will be able to build a deeper understanding of our consumers and own the end-to-end relationship." "Work and rest come in ...

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead ...

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future. In this episode of Expert ...

Sixty percent of Gen Z-ers and millennials want Mars to deliver experiences beyond products, according to research conducted by the company. “So we say that brands should know what they stand for — ...

How Is AI and Machine Learning Changing the Way We Manage the Supply Chain? Shifting consumer demands, geopolitical uncertainty, labor constraints, and residual pandemic-era behaviors can all have a ...

With artificial intelligence becoming more mainstream, the food industry is embracing innovative AI technology to stay ahead of the innovation curve. Generative AI, for example, is becoming a powerful ...