Everyone wants a famous logo. Most go about it the wrong way, chasing trends and obsessing over clever tricks nobody sees. This isn't just a gallery of pretty pictures. It's a brutally honest ...

Logo design shapes a brand's identity and influences consumer perception. It can make a long-lasting impression and allow the brand to establish a strong visual presence. In today's competitive ...

The Instagram vs Facebook debate centres on their core functions: Instagram is a visual-first platform for discovery and aspirational content, while Facebook is a multifaceted social network for ...

When people hear the word ‘brand,' massive corporations like Nike or Ikea often come to mind. However, personal branding has become increasingly significant in the Internet age. With social media and ...

Brand marketing isn't just slapping your logo on everything and hoping for the best. It's the art and science of building meaningful connections between your business and the people who matter most – ...

Most lists of the 'greatest advertising campaigns' are useless. We dissect 20 campaigns that worked, from Volkswagen's "Think Small" to Dollar Shave Club, and extract the real-world business lessons ...

Kapferer’s Brand Identity Prism is a powerful tool for creating a consistent, authentic brand. This practical guide deconstructs all six facets with real-world examples you can use today. The Complete ...

Discover 30+ stunning colour palettes that top brands use to captivate an audience! Uncover the psychology behind these choices in this guide! Now that we understand why colour matters, let’s explore ...

Most lists of photo editing apps are useless—they compare features but don't tell you how to get results. This guide is different. We break down the only 5 best photo editing apps you should actually ...

This is a guide to the top 10 gadgets for a freelance designer. We break down the laptops, monitors, tablets, and “boring” essentials that offer the best return on investment, helping you build a more ...

In our visually-driven world, a killer logo is essential for any band or musician looking to stand out. It's more than just some fancy graphic; it's the core of your brand identity. The proper logo ...

A logo is an empty container filled by your business's reputation. We deconstruct 25 big tech company logos to find the real, no-nonsense lessons you can apply to your own brand, from the power of ...