Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...
Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...
This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...
Private equity firm Novacap acquires IAS; online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB ...
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and ...
AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled ...
YouTube will reinstate accounts banned for COVID-19 and election misinformation and switch to crowdsourced content moderation ...
Jeffrey Hirsch takes the reins of QuantumPath, a media-buying platform that uses AI to help with planning and campaign ...
On Monday, a civil trial kicked off in response to a 2023 FTC claim filed against Amazon. The FTC accused Amazon of tricking ...
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