Meta and Google have been dominated ad spent for what seems like ages. However, there is a vast world outside walled gardens, and UA teams might be leaving eager users and revenue on the table if they ...

The sports app industry has evolved rapidly over the past decade, transforming how fans follow, interact with, and participate in sport. The explosion of ...

Custom Product Pages on the App Store — and Custom Store Listings on Google Play — are now one of the most powerful levers for improving install ...

Facebook and Google may dominate ad spend, but they’re also more expensive and restrictive than ever. The real growth opportunities now lie outside the ...

On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) ...

We all start somewhere. In the app world, that “somewhere” is usually zero downloads, zilch users, zip revenue. Whether you’re a bright-eyed start-up or a legacy brand elbowing your way into the ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

Food delivery apps are now an everyday utility for millions of consumers worldwide. The category surged during the pandemic, ...

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices.

You know that moment. Your boss asks "Why did our competitor just jump 20 spots?" and you're still clicking through three different platforms trying to ...