Authentic brand involvement has a powerful role to play in sustaining this change. When brands choose to participate not for ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the ...

McCann Worldgroup India, with its philosophy of ‘Truth Well Told’, has launched new campaign for Hero Splendor+. The campaign ...

Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing ...

The wall, painted with Birla Opus Calista, showcased the paint’s advanced stain resistance and effortless cleanability, ...

An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens ...

Swiss Beauty’s new campaign with Taapsee Pannu captures the confidence and individuality of modern women during India’s ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Three pilots flew over Futala Lake carrying aerial banners to introduce HoABL to Nagpur. The spectacle was intended to ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor ...

WattPower’s new digital campaign, ‘Wired for Good’, positions energy as a force for sustainable progress and societal impact.