The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...