The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

As such, advertisers should also be looking to utilize video promotions within their approach. Business messaging is another ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...