Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends ...

And now, your winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!

The future of food is bold, authentic, and global. Consumers crave meaningful flavors with transparency and health, and ...

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural ...

This month, a specific form of magnesium is capturing consumers’ attention: magnesium glycinate. As Pamela M. Peeke, M.D., ...

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

Nammex is leading the call for accurate labeling and best practices of dietary supplements labeled as "chaga." A new report ...

TheOrganic & Natural Health Association was generating buzz on socials with the news that more than 50 citizen lobbyists representing a consortium of 15 national nonp ...

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical ...