Infinite Reality’s $45 million acquisition of Zappar offers a revealing look at the growing consolidation in the XR industry.

By transforming how customers explore and interact with products, 3D and AR are revolutionizing the retail landscape, ...

Orion AR glasses could soon have us saying goodbye to screens and hello to a whole new way of looking at life.

Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October.

Our complete guide to the metaverse will teach you everything you need to know about the technology you haven't heard of—but ...

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

Officially launched last Fall, the diner sets a playful, sensory-rich scene where Jellycat’s food-themed plush toys are not ...

Deepal is another Chinese car brand coming to Australia in search of its slice of the electric-vehicle market.

Alo Moves has introduced mini-instructors which means that you can see a pose from all angles and tweak your own form to ...

Creator and marketing company Triller went public on the Nasdaq via a reverse merger with a Hong Kong-based company called ...

The beauty sector in particular has quietly been ahead of the curve when it comes to AI innovation, with brands and retailers ...

DIGITAL BODY FESTIVAL, the brand new festival exploring the moving body + digital ... presenting immersive, VR (Virtual ...