Infinite Reality’s $45 million acquisition of Zappar offers a revealing look at the growing consolidation in the XR industry.

Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October.

DIGITAL BODY FESTIVAL, the brand new festival exploring the moving body + digital ... presenting immersive, VR (Virtual ...

Alo Moves has introduced mini-instructors which means that you can see a pose from all angles and tweak your own form to ...

Immersive technologies such as augmented reality (AR) and virtual reality (VR ... Our authors studied the search engine and ...

Meta, the parent company of Facebook, recently announced its latest innovation, Orion — its first “True Augmented Reality ...

Take a look at some other slang terms for popular consumer brands. The nickname has some fairly sizable name recognition: According to a 2019 National Retail Federation survey, 79 percent of ...

Tech company Snap has convinced a California federal judge that the U.S. Patent and Trademark Office was wrong to deny the ...

Discovering a brand perception gap through your employees' feedback can be unsettling. It suggests a disconnect between how you present your company to the world and the reality experienced by ...

New Delhi: On Wednesday, Meta chief Mark Zuckerberg showcased Orion—a pair of augmented reality (AR) glasses that very nearly looks like any other pair of spectacles. While this isn’t the very ...