With 13 straight wins, the undefeated Cleveland Cavaliers are off to the hottest start in the NBA in nine years. The franchise unveiled its annual NBA City Edition collection on Nov. 14, which is ...

According to the footwear brand, the duo have reinterpreted the Sperry Authentic Original 2-Eye model in two limited-edition ...

A TikTok prankster added a Nike insole to school shoes, leaving parents in shock. The video, which has 151k views, had some fooled and others laughing.

A TikTok user bought sneakers Nike from Shein and showed her followers how she check to see if they were real or not. The lady's post left Mzansi divided.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The Vans Authentic isn't the only white sneaker worth revisiting right now. For more intel, check out our comprehensive guide ...

F1 Authentics has launched its latest offering, an Aston Martin Aramco F1 Team-themed simulator designed to offer fans a ...

“We’re excited to complete Nike and NBA’s two-year City Edition story arc with ... The auction will include additional authentic and autographed buy now jerseys and Mystery Boxes available for ...

Greek runners Charalampos Pitsolis and Stamatia Noula won the “Athens Marathon, the Authentic” (AMA), which took place in Athens on Sunday. Cheered on by the crowds, Pitsolis completed the historic ...

The co-creatives speak candidly with Hypebeast in an exclusive conversation about their journey stepping into the world of ...