The company reported its Q1 FY25 earnings in early October, where revenue and earnings declined 10% and 26% YoY, respectively, from lower unit sales across Nike Direct and Nike Wholesale across ...

Discover how Adidas outperformed rivals in China, growing sales by 9%. Its localised strategies and retro shoe trend helped regain brand momentum.

These issues gained attention when it was revealed that Nike was benefiting from cheap labor in countries like China, Indonesia ... company offered shoes at a wholesale price for distribution ...

While China remains the gravitational center of ... targeted category specialisation, authentic cultural marketing, and ...

Adidas saw strong growth in Greater China in the third quarter, while sales in North America excluding Yeezy shoes were up thanks to improving brand image, the company said on Tuesday.

Green, who most recently spent 17 years at Nike, understands the challenges that can arise with rapid expansion.

As of now, Arc’teryx’s largest market is China, where there ... In recent years, Nike leaned too heavily on its DTC channels, and its revenues suffered the consequences. Now, it’s swinging back to a ...

For Seema Simmons, Nike's vice-president of Global Women's Running & Fitness, a recent night out with the Shanghai Night Run ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...