The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

The Wicked film roll-out has been littered with a series of embarrassing gaffes that even the best PR team couldn't magically ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Today, children's fashion brand Janie and Jack has debuted their newest collection with Mattel Inc.'s (NASDAQ: MAT) American Girl, a premium brand best known for their classic dolls and books.

It was the very first Broadway show I took my daughter to see. So, it's no wonder we are super excited about the new Wicked ...

Mattel's packaging for its 'Wicked' movie doll certainly lives up to the name—just not in the most enchanting way.

A toy manufacturer famous for 'Barbie Dolls'Matel'This movie 'Wicked' misstated a pornographic website in the doll's ...

Make sure you scroll through to the end. The BLVCK collection is almost as incredible as LEGO’s Gotham City or Loungefly’s ...

Toy maker Mattel is releasing a doll honoring Emmy, Grammy, Oscar and Tony (EGOT) winner Rita Moreno, a prominent Latina ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...

Mattel has issued an apology after a misprinted URL on its Wicked doll packaging accidentally directed people to an adult ...

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...