Mattel came up with a good way of honoring Rita Moreno as she turns 93 on Dec. 11. She’s getting her own doll, part of the ...

In the days that lead up to Black Friday, Walmart, the age-old super savings department store chain, is gearing up for an ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

On Sept. 14, the Grammy-winning country superstar was inducted into the Canadian Country Music Hall of Fame at the Canadian ...

If you grew up in an advent calendar household, you know the excitement of waking up each December morning and moving the ...

While the overall dolls category was down 14%, including the 17% drop in Barbie, the vehicles category ... The new Fisher-Price wooden line and the Imaginext Star Wars line also are doing well ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched "Wicked" dolls.

An Indiana man purchased a doll themed for the movie “Wicked” for one of his relatives, but what he found on the back of the ...

From dolls to road signs and an interactive Christmas tree, the Wicked marketing machine is becoming as big as Barbie’s. Was ...