Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

LIDL is turning pink on Thursday 31 October as new Barbie toys and beauty products hit stores. And the items make perfect Christmas presents for Barbie fans. Customers can pick up Barbie and Ken ...

Barbie dolls depicting U.S ... and "close the gap that comes between girls and their full potential," per a company statement announcing the toys ahead of the Paris Olympic Games.

This is the strategy behind the Barbie movie ... This is despite the fact that many shops still divide toys by gender, with pink aisles for girls who want to be princesses, and blue ones for ...

If it's as big as box office analysts expect, a whole wave of toy-based ... to enjoy." If "Barbie" is a hit, could Mattel find similar success with a movie based on American Girl dolls?

Barbie was defined and degraded by her sexualised ... The global phenomenon reinvented the market and the narrative surrounding girls’ toys for the better. The prince didn’t save princesses ...