Halloween lovers, rejoice! Spooky season is upon us. It’s time to start thinking about what costume you’re going to wear, the ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Our editor's cart is full of Prime Day beauty deals, with discounts on a cult-favorite lip balm, a Dyson Airwrap dupe, and ...

We Build a Barn, Got Stuck in the MUD and Shot a nice Buck! The MOST Action Packed weekend ever! Major US city lawmakers ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as ...

If your wardrobe is all black, then Wednesday Addams might be the look for you. For a modern twist, try a dark plum liner for ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

This festive season, embrace timeless makeup techniques that focus on enhancing your natural beauty while adding a touch of elegance.

Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR, & RealSelf. She has also lent her ...