Did you know you're supposed to clean your mascara wand regularly and replace mascara every six months? Keeping your wand clean helps prevent clumping and bacteria buildup, ensuring smoother ...

According to reviewers, the star's must-have lash lengthener will make you look like you're wearing false eyelashes.

According to reviewers, the star's must-have lash lengthener will make you look like you're wearing false eyelashes.

A woman and Honda driver said in a TikTok that she used her Maybelline Mascara brand to successfully change her tire.

The best mascara proves that not all lash-batting is created equal. For lashes that really pop – whether it’s through fluttery lengths, falsie-mimicking lift, or both – it’s crucial to have a stellar ...

Among the standout products that followed the CC+ Cream is the Superhero Mascara ($28). As a beauty editor constantly ...

Read on to shop the best Prime Day deals for Swifties — from glitter freckles and a truly great pair of tights to the mascara she loves so much, the singer sent it to a fan. There’s no better ...

Sensitive eyes require a gentle touch, and the wrong mascara can cause discomfort and even damage. When searching for the best mascara for sensitive eyes, it’s essential to look for products ...

Last week, we announced the winners of this year’s Viva Beauty Awards: the 25 people, products and practices that received ...

With Christmas on the horizon, we've rounded up some of the best beauty gift sets from fragrances to skincare hauls that'll ...

Want to create a captivating makeup look for Navratri 2024? Shop for this highly-pigmented, quick-drying mascara to make your eyes pop in no time. Dreaming of a dramatic eye makeup look for the ...