You may have just recently heard of the wonders of tubing mascaras but they have in fact been around for a while. Due to ...

Another popular peel-off lip stain option is this one by Wonderskin, which applies like a metallic blue cream then magically ...

They can also emit a range of light temperatures that serve different purposes: A warm light is best for applying makeup for a night out or candlelit dinner; a daylight setting is best for ...

Here’s why the internet is convinced JD Vance wears eyeliner - Donald Trump’s running mate has found himself at the center of ...

There are some key differences between the blushes we might be used to here in the States and the kinds most Korean brands produce. “Koreans prefer blushes to have pastel colors, while Americans like ...

We curated the best beauty deals during Amazon's October Prime Day, including discounts on makeup, skin care, body care, hair ...

The Refy roller primer has been my most repurchased primer as of late. It is a hydrating serum with a facial roller ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Here’s our makeup guide for you to achieve that soft and glam look, along with the best makeup recommendation.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

This festive season, Get your perfect look with the best lipstick shades from top brands like Lakme, Sugar, Mamaearth, and ...

As a professional skin-care, hair-care and makeup shopper, over the past 24 hours, I've scanned literally thousands of items ...