Birth, the French-originated production company, is set to strengthen its presence in the UK, with founder Hugo ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

From champion athlete to care advocate, Allyson Felix’s journey shows how personal challenges inspire systemic change for mothers in sports and beyond.

This year, between Zendaya’s tennis-themed premiere looks for the hit summer blockbuster Challengers, and the Paris Olympics, we witnessed the beginning of an era where athletes sit next to models on ...

Anthony Edwards and adidas turned heads with a Halloween ad playfully shading Shaq, spotlighting Edwards rise and the new AE1 ...

A fan of Nike Dunks tries to subvert the resale market by making his own pair from scratch with Tik Tok star Matthew Keyes as his teacher.

Credit: RZSS/Cover Images A project to help restore Scotland’s population of medicinal leeches has welcomed the arrival of the first babies. Over the past month, twenty of the wriggly juveniles have ...

Nike jumped all over the league’s suppression ... d scored there for a thousand-percent markup in Japan. Here was the birth of the resale market, a hustle too small to be measured in 1990 ...

The biggest stars of the NBA have often had their life stories told in films. Finding the right actors to portray these legends isn't easy.

A well-crafted story may be the key to closing a sale, but building a compelling narrative isn’t always straightforward.