The box shows her in a gold bra and skirt as she models gold eye shade. The theme is 24kt gold as she is turning 24 on August 10. Every year the star releases a birthday collection.

A collection of birthday cards with "over-the-hill" themes. Suzanne Kreiter/Globe Staff Hallmark, the largest US greeting company, is already designing more cards with a “positive aging” theme.

Kylie Jenner shared that theme for her birthday collection of her Kylie Cosmetics would be "24k Gold." Kylie Jenner Covers Herself In Gold Paint To Announce 24k Cosmetics – Hollywood Life ...