NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global.

Tony Hsieh former Zappos CEO who recently died ... Team members choose to be part of a company based on the purpose, brand and culture. Compared with all other workers, disengaged employees ...

As the authors of "Rocket" write, "what the company is really looking for is employees who will become passionate cheerleaders for the Zappos brand." Read next Follow us on: ...

Truly creating a great culture, deciding on core values and sticking to them, takes constant effort. Hsieh famously asked all of his employees to weigh in on Zappos' 10 core values. He also hires ...

based Shopbop since May 2018. "Kim is a long-tenured leader who will champion the unique culture and differentiators of the ...

But when you're booting up at Zappos, there's a culture-building third step called the Face Game. The game goes like this: A picture of a fellow employee pops up, and you're asked to guess the ...