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Burberry puts focus
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
6d
Burberry and Gucci bags, boots & scarves are up to 40% off at Gilt, but the flash sale ends soon
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
2d
on MSN
Burberry Debuts Its Holiday Campaign and a Virtual Scarf Try-on Service
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
devdiscourse
18h
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
20h
on MSN
Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
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