Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

KEY TAKEAWAYS Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...