Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry unveiled a new strategy this morning after reporting a pre-tax loss of £80 million. Will the stock come back into ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ...

After years of failed attempts to grow its business in luxury handbags and shoes, Burberry will go back to basics. Schulman, ...