This round of retail activations is an extension of the brand's latest outerwear campaign masterminded by new chief executive ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...

Burberry hasn’t got a lot right in recent years. But its new CEO, Joshua Schulman, wants to act fast and “course correct” to ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slump in sales and a fall ...

Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...